I’ve been papercrafting all my life! As a young child, someone showed me how to make a fortune teller (some people call them cootie catchers). Discovering that I could make an actual interactive toy out of a flat piece of paper seemed completely magical. Paper airplanes, origami and pop-up books all demonstrated how paper could be made interactive and dimensional and I’ve been obsessing about the possibilities ever since.
2) Where did you get the idea to start making pop-up and interactive cards and when did you start selling on Etsy?
I didn’t get seriously into interactive cards until I started planning birthday parties for my twin boys — I would spend months planning the celebrations, including designing completely over-the-top interactive invitations. The feedback I got from the cards was so encouraging that I ended up posting them for sale on Etsy a few years ago. Response has been wonderful and amazingly gratifying! I think I probably do it just as much for the validation and positive response I get as for the money it brings in.
3) How do you find design inspiration? What are some of your favorite pieces?
There are many wonderful how-to books about pop-ups available now (here’s a list of some of my favorites: http://mollyleecards.blogspot.com/2008/12/paper-engineering-books-i-love.html). I browse the web constantly, looking for clever ideas — there are a lot of papercrafting geniuses who regularly share their work online.
I really like how the mechanism works on my pop-up birthday cake card (http://www.etsy.com/view_listing.php?listing_id=24754394).
Probably my most gratifying cards are my Three Reasons series of cards, which have different themes, like Three Reasons Why You’re my Superhero (http://www.etsy.com/view_listing.php?listing_id=36203236) and an elegant, more traditional floral theme. This series of cards allows the sender to turn a wheel and write three heartfelt reasons why the recipient is special to them. Of any of my cards, these are the ones where people often send me feedback, telling me how their spouse simply broke down in tears when they read their sentiments.
And my spinning fish invitations are the first invitations that I created (for my boys’ third birthday) are still among my favorites: http://www.etsy.com/view_listing.php?listing_id=28657799
4) What is one card that you’ve found to be the most popular?
My Drink a Toast Birthday cards are really popular!
They’re also my very favorite cards. When you pull the little lever, Drinking Paul raises his glass in a toast and says “A birthday? I’ll drink… to that!” It never fails to make the recipient smile.
5) What is a design or theme that you’d like to make in future cards? Are there any other unique card styles that you’re looking forward to trying?
I have several ideas that I’m working on right now — it takes a long time for me to post new cards because I’m really picky about my designs. I have a dinosaur-themed birthday party inviation that is nearly done. I have another interactive greeting card that will show images of fish bowls, propane tanks, miltary vehicles, etc. When you open it up, it will read “Many tanks!”
7 thoughts on “Interview with Molly Lee”
Fabulous cards Gen and an interesting interview.
Thanks! I love finding people that make interesting and unusual paper crafts. It's so much fun to see how versatile paper really is!
Molly's cards never cease to amaze me! She's such a great crafter, and is also both a wise and inspiring human being. Thank you for the feature Gen, great blog!
Gen, thanks for the interview!
And thanks, Susie and Eliza, for the very kind comments!
great interview!! love Molly's cards – they are SO unique and very clever!!
We love you Molly! Your cards are amazing. I wish you continued success. Great interview!